Bing’s Jay-Z Decoded Case Study

Hip-hop is continuing to take us to new heights!! Droga5, the advertising company responsible for marketing Jay-Z’s Decoded won an Outdoor Grand Prix Award for the Bing campaign. Jay is showing us the way.

Dream Hampton Speaks On Decoded

Watch the full episode. See more Need To Know.

Jay-Z's Co-author the ever honorable Dream Hampton gives her thoughts on their collaboration Decoded which is available in Stores now!

Jay-Z’s ‘Decoded App

With the success of his book Decoded an App has been released as an extension of the book. There are two versions of the application the basic, which is $9.99 which will allow users to choose ten songs to decode and the upgraded version, which is $24.99 in which you are able to view the full text of the book along with all the featured extras.

Via Longislandpress

Jay-Z On Charlie Rose

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Here is some extra Charlie Rose/Jay-Z Footage that I got from mrworldpremiere.net

Jay-Z #3 On Best Seller List

Trailing Laura Hillenbrand’s Unbroken and George Bush’s Decision Points, Sean Carter's Decoded debuts at number three on the New Times Bestseller, hardcover non fiction list. Greatness and very inspiring.

Via Rapradar.com

Oprah Giveaways Jay-Z’s Decoded

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Nas Book Rumored To Come Out 2011

Nas is rumored to dropping his book sometime the top of next year. The book is rumored to be titled "Slave to a Page: The Book of Rhymes" This is going to be very interesting because Eminem dropped one and then Jay dropped one and now the king of all lyrics is set to drop a book. The back story is he has been working on this book since 2003 and it will include lyrics, pictures and personal stories.

And of course the title "Slave to a Page: The Book of Rhymes" is derived from my favorite Nas song of all time "Made You Look"and a song also titled "The Book Of Rhymes" was available on his God's Son album.

Amazon.com indicates that the release date for the book is April 30, 2011.

Nas' camp has yet to confirm whether the release is official.

Via hiphopdx.com

Jay-Z On The Daily Show

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Jay-Z was at Comedy Central last night and chopped it up with Jon Stewart about his but Decoded which is available now in stores.

Jay-Z on David Letterman

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Jay visited Letterman to continue promotion for his great book Decoded!!

Via Rapradar.com

Jay-Z on CNN

Decoded Available Today

Finally Decoded is available today. Purchase book Via Barnes&Noble

Jay-Z - The Howard Stern Show 11-15-2010

Howard Stern is the king of all media. This was a great look for Jay-Z and hip-hop as a whole. Below is the link from Howard Stern's rundown of the interview.

http://www.howardstern.com/rundown.hs?d=1289797200

Jay-Z & Gucci Create Decoded Jacket

So Jay-Z and Gucci Creative Director Frida Giannini designed a Gucci jacket with the breakdown of the song from American Gangsta "Blue Magic". I think the idea has to grow on me a bit because it's just at the borderline of being a bit too commercial for my liking but hey who said this can't be done.The jacket is currently on display at Gucci's Fifth Avenue flagship store. The book will drop next week.

Via MTV

Shyheim On Jay-Z Decoded Mention

This is interesting. Shyheim was really popular back then too, he was in a couple of movies and in that Waterfalls video.

Via Rapradar.com

Jay-Z Decoded Excerpts

* Coming to Terms With Dad

The song “Moment of Clarity” deals with the abandonment by his father when Jay-Z was 11. He says he realized only later that his father, Adnis Reeves, began to unravel after his brother, Jay-Z’s Uncle Ray, was murdered outside a Brooklyn club and the cops never found the killer. “My dad swore revenge and became obsessed with hunting down Uncle Ray’s killer. The tragedy — compounded by the injustice — drove him crazy, sent him to the bottle, and ultimately became a factor in the unraveling of my parents’ marriage.” He only reunited with his dad, at his mother’s urging, three months before

his dad died of liver disease in 2003. But he writes, “By the time he left, he’d given me a lot of what I’d need to survive.”

* Getting High with Biggie

Biggie made a cameo appearance in the 1996 video for “Ain’t no N - - - a,” which Jay-Z was filming with Foxy Brown in Miami just when he started to break. Jay-Z says he looked down on smoking pot as counterproductive, and only did so on vacation. “I could count the number of times I’d smoked trees,” he writes. But when Big asked him to smoke, he said to himself, “Relax, you’re not on the streets anymore.” So he smoked, and got stoned out of his mind just before the video started shooting. Laughing at his formerly sober friend, Biggie leaned in and whispered in Jay-Z’s ear: “I got ya.” It took Jay-Z 20 minutes in his room to gather his wits. Later he told his friend: “Never again my n - - - a.”

Read more: http://www.nypost.com/p/entertainment/music/jay_how_went_from_rags_to_riches_9gj3fHlhdOvuL46pd8H3XM/3#ixzz14NVeDw3L

Jay-Z's 'Decoded' book treasure hunt reaches halfway stage

Very interesting and very smarton Jay-Z's part. This idea of teaming up with Microsoft is very innovative and proves to be very engaging with Jay-Z fans. Below is a link to the article stating that the book treasure hunt has reached its halfway point.

http://www.nme.com/news/jay-z/53652

Jay-Z’s Decoded Song List

These are the songs that Jay-Z chose to Decode. I guess we'll find out on November 16th when the book is in stores.

Best-Selling Author Cosigns Jay-Z Decoded

“I had no idea what to expect when I started this manuscript, but now that I’ve finished it, my main response is gratitude to Jay-Z, not only for his honesty about his life story but for being willing to decode these lyrics, so that someone like me has access to them. Just from the few hip-hop/rap lyrics I’d heard, I knew there was something important going on — street news, social history, life stories of people who are so often invisible. But I had no idea how rich these stories were. I find myself making connections of my own — Jay-Z’s comments about both poets and hustlers “bending” language, for instance, had me recalling Emily Dickinson’s “tell the truth, but tell it slant.” The notes to the lyrics had me riffing on T.S. Eliot’s notes to “The Wasteland.” Most of all, this book has reconnected me with the Autobiography of Malcolm X, which was really the story of a life saved, and a book written so that other kids that our society considers “throwaways” might find a way out, another way to live. Well, Malcolm’s book did that for many young people, and I hope that this book will as well. I feel like I’ve just scratched the surface of this brilliant book, and will be returning to the decodings over and over. If I’m given a choice between going clubbing to hear hip-hop, and going to a monastery to chant the psalms with Benedictine monks, the monks will win out every time. But as a poet, I am just so pleased to be given a better sense of the workings of this vital art form.”
– Kathleen Norris, author of The Cloister Walk

Via Rapradar.com

Jay-Z "American Dreamin" Decoded Page

Jay-Z Reveals Decoded In Miami

Jay-Z reveals "Decoded" book at Miami's Delano Hotel (10/20/2010) from The305.com on Vimeo.

Big Pimpin Spending cheese!!


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